Writing. Creative Direction. Film. 

Hi, I’m Lex. I’m a creative director at Apple where I specialize in brand storytelling. Working across all creative disciplines, I oversee the development of films, websites, product launches, and all the beautiful stuff in between.

Before Apple, I was the voice of method (you know, the soap company with the nice packaging) where I wrote everything from advertising to the brand book to fragrance descriptions. 

And before that, I wrote about design at IDEO.

I have a master’s in Organizational Psychology from Columbia University that prepared me for none of this. But it comes in handy more often than you'd think.